Customers are a mixture of local Danes and guests from Sweden. Helsingør Bycenter is an attractive local centre at the top of the northern coast of Zealand in Elsinore, just 20 minutes by ferry from Helsingborg in Sweden.

Helsingør Bycenter is located at the end of the pedestrian street and is a natural part of the street environment and the market that serve most of North Zealand.

The centre has recently been renovated and offers shopping on two floors with a supermarket and H&M as the anchor stores. The centre also includes a pleasant market square with many activities for families with children. Helsingør Bycenter has a very large parking house for the entire local area.