Lyngby Storcenter is a centre in constant development. The large regional centre is situated in the heart of Kgs. Lyngby, north of Copenhagen, which is one of the most affluent areas in Denmark. This means demanding customers – with a lot of purchasing power.

The centre is very well positioned in the market. The customers' purchasing power and a large geographical area mean one of the highest turnovers per sqm measured in a centre in Denmark. The shops are a mixture of strong international and national brands combined with many cafés and eating places and a proper food market offering high quality food.

The centre is located in the same building as the town's large hotel with a very large two-floor parking basement directly under the centre. Both from the centre and the parking basement there is easy access to several large shops and a culture centre with a cinema on the other side of the street.

In 2018, most of the first floor of the centre is undergoing an ambitious reconstruction to make room for four new anchor stores.