Danske Shoppingcentre Brandguide

Here you can find the visual representations of our brand, such as logo, pictures, font and colours, all of which can be used per arrangement. Download it on this site.

The rights for all visual representations of our brand – logo, pictures, colours and fonts etc. -belongs to Danske Shoppingcentre and in order to use them, approval is necessary. For approval, send us an e-mail: eh@danskeshoppingcentre.dk

Danske Shoppingcentre Brandguide

Here you can find the visual representations of our brand, such as logo, pictures, font and colours, all of which can be used per arrangement. Download it on this site.

The rights for all visual representations of our brand – logo, pictures, colours and fonts etc. -belongs to Danske Shoppingcentre and in order to use them, approval is necessary. For approval, send us an e-mail: eh@danskeshoppingcentre.dk

Colours

The colour palette contains three main colours, that should always be included.
To create a vibrant, but simple universe, the main colours are combined with one or several secondary colours.
Tints in 50 % can be used for print, presentations etc. to create a larger balance of colour.
The secondary colours are – clear – uncomplicated – sympathetic – interesting.

The primary colours are used on the website for text and graphics. The secondary colours are primarily used for text and info boxes.
There should only be used two secondary colours per page.

Colours

The colour palette contains three main colours, that should always be included..
To create a vibrant, but simple universe, the main colours are combined with one or several secondary colours.
Tints in 50 % can be used for print, presentations etc. to create a larger balance of colour.
The secondary colours are – clear – uncomplicated – sympathetic – interesting.

The primary colours are used on the website for text and graphics. The secondary colours are primarily used for text and info boxes.
There should only be used two secondary colours per page.

Primary colours

CMYK: 65 63 23 23
RGB: 89 86 119
#595677
Pantone: 667 U

Tint 50 %

CMYK: 0 0 0 0
RGB: 255 255 255
#ffffff

CMYK: 66 60 61 47
RGB: 66 66 64
#424240
Pantone: 426 U

CMYK: 53 44 45 34
RGB: 104 103 101
#676763
Pantone: 425 U

Secondary colours

CMYK: 52 88 45 17
RGB: 127 52 87
#7f3457
Pantone: 683 U

Tint 50 %

CMYK: 50 8 17 2
RGB: 121 186 200
#79bac8
Pantone: 2905 U

Tint 50 %

CMYK: 84 10 48 0
RGB: 0 164 152
#00a498
Pantone: 326 U

Tint 50 %

CMYK: 6 32 99 0
RGB: 237 176 32
#edb020
Pantone: 7406 U

Tint 50 %

CMYK: 0 88 37 23
RGB: 181 54 110
#b5366e
Pantone: 233 U

Tint 50 %

CMYK: 12 7 9 0
RGB: 221 225 223
#dde1df
Pantone: 427 U

Tint 50 %

Logo

The logo of Danske Shoppingcentre works with a trademark symbol in colour or in black/white, depending on the position. When the logo is placed on a dark, coloured background, the logo should be used in the negative version. The logo in upright size should only be used when necessary, for example on banners in upright size.

Logo

The logo of Danske Shoppingcentre works with a trademark symbol in colour or in black/white, depending on the position. When the logo is placed on a dark, coloured background, the logo should be used in the negative version. The logo in upright size should only be used when necessary, for example on banners in upright size.

Primary logo

Primary logo

Black and white

Negative

Black and white

Negative

Frederiksberg Centret, Danske Shoppingcentre FC, logo

Minimum size,
H: 5 mm

Frederiksberg Centret, Danske Shoppingcentre FC, logo

Minimum size, H: 5 mm

Trademark

Logo, upright size

Trademark

Logo, upright size

Fonts

Font colour: #42413f.

Fonte

Font colour: #42413f.

Roboto:

Font usage on the website:

Titel – Roboto light

Lead/ Subheading – Roboto bold

Body text – Roboto regular